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Porsche wins Canadian Black Book best Luxury brand for retained value

Panamera and Macan rise to the top of their categories

Once again Canadian Black Book (CBB) has given its most coveted Best Retained Value award to the Porsche Panamera four-door coupe in the “Premium Luxury Car” category, resulting in its sixth consecutive title, and did likewise for the Porsche Macan sport utility in the “Compact Luxury Crossover-SUV” class.

Even better, the success of the Panamera and Macan, as well as a strong second-place finish for the Cayenne in the “Mid-size Luxury Crossover/SUV” category, and still impressive third for the 911 in the “Premium Sports Car” category, helped Porsche earn “Best Overall Brand” (Luxury) honours in CBB’s 2019 Best Retained Value Awards program.

“It is with delight that we accept the Overall Brand (Luxury) and two model awards from Canadian Black Book,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “There are many choices available to consumers in the market and we believe these recognitions provide an additional reason to consider the brand. These acknowledgments by the leading authority reinforce the value retention of our product line which ultimately benefit the customer.”

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Highest retained value means choosing a Porsche is good for the heart and the brain

The overall brand award is recognition for best average retained value throughout the entire Porsche lineup. This means if you purchase a Porsche 718 Cayman, 718 Boxster, one of the numerous 911 models, or a Cayenne SUV, plus of course the Panamera and Macan that won their individual categories outright, you’ll have a much better chance of holding onto more of its value over four years than a given competitor.

Of note, the Panamera had to overcome strong “Premium Luxury Car” challengers in order to win its category, including the second-place Mercedes-Benz S-Class and third-place Mercedes-Benz CLS-Class, while the Macan outpaced all “Compact Luxury Crossover-SUV” rivals to take home this year’s title, including the runner-up Lexus NX 200t/300h and third-place BMW X4.

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Porsche Cayenne and 911 also received CBB recognition

Of note, the Cayenne has earned a Best Retained Value Award for the past three consecutive years, and was only edged out this year by a vehicle it arguably doesn’t compete directly with, Lexus’ truck-based GX460, while it finished ahead of the third-place Land Rover LR4, another truck-based SUV that’s actually no longer available. Premium crossovers that it competes with more directly, such as the Lexus RX, BMW X5/X6 and Mercedes-Benz GLE/GLE Coupe, did not receive Canadian Black Book recognition for retained value.

“If you take the example of a Best Retained Value winner at a depreciation level of 84 per cent and compare its depreciation to the worst in that class at 41 per cent, at trade in time, there is a massive difference in value of over $14,000,” said Brad Rome, President of Canadian Black Book. “This is a very large sum of money, which is why understanding what cars hold value well, negative equity and when during your auto loan you will be in an equity position, is so very important.”

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To learn more about the many high-value award-winning Porsche models, contact Porsche Centre Vancouver by phone at (604) 736-7911 or visit us in our showroom at 688 Terminal Ave, Vancouver.

Story credits: Trevor Hofmann

Photo credits: Porsche

Date Posted: April 30, 2019