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Porsche earns Canadian Black Book best luxury brand for retained value

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Porsche earns Canadian Black Book best luxury brand for retained value

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Panamera and Cayenne once again top their categories

Canadian Black Book (CBB)hasonce again awarded the Porsche Panamera four-door coupe with its most coveted Best Retained Value prize in the “Premium Luxury Car” category, resulting in its fifth consecutive title, and did likewise for the Porsche Cayenne sport utility in the “Midsize Luxury SUV” class, which has won the award three years in a row. 
 
What’s more, the success of both models helped Porsche earn Best Overall luxury brand honours in CBB’s 2018 Best Retained Value Awards program. 
 
“We are delighted to accept the Overall Brand – Luxury and the two model awards from Canadian Black Book,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “These acknowledgments by the leading authority reinforce the value retention of our product line which ultimately benefit our customers.”
 

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Best overall retained value means buying a Porsche can save you money 

Possibly more important than singling out specific models, the overall brand award is recognition for best average retained value throughout the entire Porsche lineup. This means if you purchase a Porsche 718 Cayman, 718 Boxster, one of the many 911 models, or a Macan SUV, plus of course the Panamera and Cayenne that won their categories outright, you’ll have a better chance of holding onto more of its value over four years than a given competitor. 
 
Of note, the Panamera had to overcome strong challengers in order to win the "Premium Luxury Car" category, including the second-place Mercedes-Benz S-Class and third-place Mercedes-Benz CLS-Class, while the Cayenne muscled out the Lexus GX 460 and Lexus RX 350 to take home this year's title.
 
 
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Porsche 718 Boxster and 718 Cayman also received CBB recognition 

Other Porsche models that deserve recognition for strong individual showings include the 718 Boxster two-seat convertible, which took home second-place in CBB's “Premium Sports Car” category, and the 718 Cayman that earned third. 
 
“If you are the owner of one of these award winners and hold a loan or in some cases even a lease for the vehicle, you could be in a better position when it comes time to get into a new vehicle,” says Brian Murphy, VP Research and Editorial, at Canadian Black Book. “High depreciation, the single most expensive cost of owning a vehicle, can be a back breaker, especially if you are in a long-term loan, holding many consumers in negative equity where their vehicle is worth less than the outstanding amount due on the loan for almost the entire term of the loan”
 
To find out more about the many high-value award-winning Porsche models, contact Porsche Centre Vancouver by phone at (604) 736-7911 or see us in our showroom at 688 Terminal Ave, Vancouver. 
 
 
 
Story credits: Trevor Hofmann, Canadian Auto Press 
Photocredits: Porsche 
Copyright: Canadian Auto Press Inc. 
 
 

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Date Posted: April 30, 2018